Our Target Audience (Adam & Kierann)

Our main target audience would be couples aged 16-20’s. This is because 51.5% of people aged 16 and over in England and Wales are in a relationship. There are many RomCom films out there in the media industry, but there aren’t many romcom action films out there. We believe by joining these three genres we could attract a wider audience. Romcoms are already very popular with females and couples, however sometimes males do not find this genre interesting at all. This means that they might not like this genre at all and might not watch it alone without their partner. By combining the genre to the film it’ll convince males to watch the film and will appear to them. In all this will open out our target audience by the masses.

There was brief consideration of having a homosexual couple in our film, since recently homosexuality has become something that is much more acceptable to portray, but due to there still being lots of controversy around the area, we believe we could lose a large chunk of our potential audience, which from a film companies point of view, is not a risk we would be willing to take. If we felt as if a homosexual element was a necessity and would 'add' to the film, then we would've incorporate it, but we weren't going to add it in for the sake of adding it in.