Here are the logos that I (Adam Scholz) have designed for our film company, Red Tie Pictures. My designs are labelled 1 to 5 to make them easier to walk through as i discuss the pros and cons of each design
The first design has the words 'Red' and 'Tie' either side of a red tie, with the word 'Pictures' split in half either side. Its handy that we chose 'Pictures' over our original idea of being 'Red Tie Productions' since 'Productions' has an odd number of letters, making this design (and the second design for that matter) harder to make. I have chosen not to develop this idea further because the choice of lettering style doesn't work because of the T's being in the places they are, meaning the shapes the letters are in look wrong.
The second design is the words 'Red Tie Pictures' in the shape of a tie, with two back triangles at the top imitating a collar. The words 'Red' and 'Tie' are part of the knot in the tie and the word 'Pictures' makes up the rest of the tie, with the letters arranged 2 wide and 4 down. I believe that this design, with some adjustments, could be a candidate for the final logo.
The third and fifth designs are similar variants of each other. The part that remains the same is the main body of the tie, which is in the shape of the word 'Pictures'. The difference between the two is the placement of 'Red Tie'. Design 3 has it in the loop at the top, and Design 5 has it above the tie, leaving the loop open (the text wasn't supposed to be black, it was just a way to hide up a mistake I made when outlining the drawings in pen). In my opinion, design 5 is better than design 3 since the letters seem rather squashed into the loop in design 3. I will remake this design, but to improve it, i will make the letters saying 'Red Tie' bigger, and perhaps on one line rather than on two (maybe overlapping part of the loop?) to make it easier to read.
The fourth design is a front on red tie and black collar, with 'Red Tie Productions' written in the left edge of the tie. This is a design that I have chosen not to take forward because the text is just too small that the audience wouldn't be able to see it. Maybe on a cinema screen, but on anything smaller its going to be too hard to read